Lamborghini grew rapidly during its first decade, but hard times befell the company when sales plunged in the wake of the 1973 worldwide financial downturn and the 1973 oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control in 1987 and eventually sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. Lack of success continued through the 1990s, until Mycom Setdco and V'Power sold Lamborghini to the AUDI AG subsidiary of Volkswagen Group on 27 July 1998. In the following years new products and model lines were introduced and brought to the market and subsequently VW's ownership marked the beginning of a period of stability and increased productivity for the brand Lamborghini. The world financial crisis in the late 2000s negatively affected all luxury car makers worldwide, and caused Lamborghini's sales to drop nearly 50 percent.
Comments(2)
Questions by Miso:
If anyone interested, only let me know :)
Demand by Rudi:
Hi Miso, can we test this car first?